以下是关于 培生（Pearson）《Intelligent Business》 商务英语教材系列的详细介绍：

1. 教材定位与适用对象

  • 目标群体：

    • 职场人士：需提升商务英语沟通能力的在职人员。

    • 商科学生：高校或职业院校学生，尤其是国际商务、管理、经济等专业。

    • 备考者：准备剑桥商务英语考试（BEC）或其他职场英语认证的学习者。

  • 语言水平：覆盖CEFR A2到C1级别（初级到高级）。

  • 核心目标：培养商务场景下的英语应用能力，包括会议、谈判、报告撰写、跨文化沟通等实战技能。

2. 核心特点

（1）真实商务场景驱动

  • 案例研究（Case Studies）：基于真实企业案例（如宜家、星巴克等）设计任务，模拟真实商业决策流程。

  • 行业多样性：涵盖市场营销、人力资源、金融、国际贸易等多个领域。

（2）技能与知识并重

  • 商务沟通技能：

    • 书面沟通：邮件、报告、提案写作技巧。

    • 口头沟通：演讲、电话会议、谈判策略。

  • 商务知识：融入管理学理论（如SWOT分析、波特五力模型）和行业术语。

（3）考试与职场双重导向

  • 对标BEC考试：练习题型与剑桥商务英语考试（BEC Preliminary, Vantage, Higher）高度契合。

  • 职场实用工具：提供简历撰写、面试技巧、跨文化交际指南等实用内容。

（4）数字化与多媒体资源

  • MyEnglishLab平台：在线互动练习、自动批改、学习进度追踪。

  • 商务视频资源：BBC商业新闻片段、企业访谈视频、谈判模拟场景。

  • 教师资源包：PPT课件、测试题库、课堂活动建议。

3. 教材结构

每个级别通常包含 12-15个单元，单元设计聚焦具体商务主题（如“品牌管理”“危机公关”）：

  1. Lead-in：通过图表、新闻头条或短视频引入主题。

  2. Reading & Vocabulary：阅读真实商业文本（如年报、行业报告），学习专业术语。

  3. Grammar for Business：在商务语境中强化语法（如条件句在谈判中的应用）。

  4. Listening & Speaking：通过会议录音、电话沟通等材料训练听力，设计角色扮演任务。

  5. Writing Workshop：分步骤指导商务写作（如会议纪要、项目提案）。

  6. Case Study：小组讨论企业案例，提出解决方案并汇报。

  7. Review & Language Check：单元复习与自测。

4. 版本与配套资源

  • 最新版本：Intelligent Business 2nd Edition（第二版），更新内容：

    • 新增数字化任务（如在线协作项目）。

    • 扩展“全球化商业”主题（如远程团队管理、可持续发展）。

    • 强化与BEC 2020考试大纲的对接。

  • 配套资源：

    • 学生用书+练习册：分技能练习与综合模拟题。

    • 教师用书：差异化教学策略、答案详解。

    • 音频与视频库：真实企业访谈、谈判模拟视频。

    • 白板软件（IWB Tools）：互动课堂工具，支持标注、游戏化练习。

5. 优势与适用场景

  • 优势：

    • 实战性强：通过真实案例培养解决实际商业问题的能力。

    • 跨学科整合：语言学习与商业知识无缝结合。

    • 灵活适配：既可用于课堂教学，也适合企业内训或自学。

  • 适用场景：

    • 高校商学院或职业院校的商务英语课程。

    • 企业员工英语培训项目。

    • BEC备考者的系统化学习材料。

6. 与其他商务英语教材对比

  • vs. 《Market Leader》：

    • Intelligent Business 更强调案例分析与决策能力，Market Leader 侧重日常商务沟通。

    • Intelligent Business 的语法模块更系统，与BEC考试对接更紧密。

  • vs. 《Business Result》：

    • Business Result 以牛津大学出版社的“结果导向”为特色，Intelligent Business 更注重企业真实案例研究。

7. 用户反馈

  • 学习者评价：

    • 案例研究实用，但部分高级单元（C1）的专业术语难度较高。

    • BEC备考者认为模拟题贴近真实考试，但建议补充更多真题解析。

  • 教师评价：

    • 资源丰富，但需根据学生背景调整案例复杂度（如非商科学生需补充基础知识）。

总结

培生《Intelligent Business》 是一套以真实商业场景为核心的商务英语教材，兼具语言能力培养与职场技能训练。其案例驱动的设计、与BEC考试的紧密对接及丰富的数字资源，使其成为商科教育与企业培训的理想选择。如需样章或进一步咨询，可通过培生官网联系商务教育部门。

 

1. Course Overview & Target Audience

  • Primary Users:

    • Professionals seeking to enhance workplace English communication skills.

    • Business students (e.g., international trade, management, economics).

    • Learners preparing for Cambridge Business English Certificate (BEC) or other vocational English exams.

  • Language Levels: Covers CEFR A2 to C1 (Elementary to Advanced).

  • Core Goals: Develop practical English skills for business scenarios (meetings, negotiations, report writing, cross-cultural communication).

2. Key Features

(1) Real-World Business Scenarios

  • Case Studies: Tasks based on real companies (e.g., IKEA, Starbucks) simulate decision-making processes.

  • Industry Diversity: Covers marketing, HR, finance, global trade, and more.

(2) Skills & Knowledge Integration

  • Business Communication Skills:

    • Written: Emails, reports, proposals.

    • Spoken: Presentations, teleconferences, negotiation strategies.

  • Business Theory: Introduces frameworks like SWOT analysis, Porter’s Five Forces, and industry-specific terminology.

(3) Exam & Career Alignment

  • BEC Exam Preparation: Exercises mirror Cambridge BEC (Preliminary, Vantage, Higher) formats.

  • Career Toolkit: Includes resume writing, interview techniques, and cross-cultural communication guides.

(4) Digital & Multimedia Resources

  • MyEnglishLab Platform: Interactive exercises, auto-grading, and progress tracking.

  • Business Videos: BBC news clips, corporate interviews, and negotiation simulations.

  • Teacher Resources: PowerPoint slides, test banks, and activity ideas.

3. Course Structure

Each level includes 12–15 units centered on business themes (e.g., “Brand Management,” “Crisis PR”):

  1. Lead-in: Introduces topics via infographics, headlines, or short videos.

  2. Reading & Vocabulary: Analyzes authentic texts (annual reports, industry analyses) to build terminology.

  3. Grammar for Business: Contextualizes grammar (e.g., conditionals in negotiations).

  4. Listening & Speaking: Practices listening through meeting recordings and role-plays.

  5. Writing Workshop: Guides business writing (meeting minutes, project proposals).

  6. Case Study: Group tasks to solve real corporate challenges.

  7. Review & Language Check: Self-assessment and consolidation.

4. Editions & Resources

  • Latest Edition: Intelligent Business 2nd Edition updates include:

    • Digital collaborative projects.

    • Expanded global business themes (remote team management, sustainability).

    • Alignment with BEC 2020 exam syllabus.

  • Supporting Materials:

    • Student’s Book + Workbook: Skill-specific exercises and mock exams.

    • Teacher’s Book: Differentiation strategies and answer keys.

    • Audio/Video Library: Corporate interviews and negotiation simulations.

    • IWB Software: Interactive whiteboard tools for dynamic lessons.

5. Strengths & Use Cases

  • Strengths:

    • Practical Focus: Real case studies develop problem-solving skills.

    • Interdisciplinary: Combines language learning with business theory.

    • Flexibility: Suitable for classrooms, corporate training, or self-study.

  • Ideal For:

    • University business programs or vocational colleges.

    • Corporate English training initiatives.

    • Systematic BEC exam preparation.

6. Comparison with Other Business English Courses

  • vs. Market Leader:

    • Intelligent Business emphasizes case analysis and decision-making; Market Leader focuses on daily communication.

    • More systematic grammar modules and closer BEC alignment in Intelligent Business.

  • vs. Business Result:

    • Business Result (Oxford) prioritizes outcome-based learning; Intelligent Business uses real corporate case studies.

7. User Feedback

  • Learners:

    • Praise practical case studies but note challenging terminology in advanced (C1) units.

    • BEC candidates find mock tests realistic but request more past-paper analyses.

  • Teachers:

    • Applaud rich resources but suggest simplifying cases for non-business students.

Summary

Pearson Intelligent Business is a scenario-driven Business English course blending language mastery with workplace skills. Its real-world case studies, BEC exam alignment, and digital tools make it ideal for business education and corporate training. For samples or inquiries, visit Pearson’s website or contact their Business English division.

严正声明： 本站所有资源收集于世界网络，仅供购买纸书前的参考/研究使用，版权归出版方及原作者。任何人不得传播/用于商业用途，否则由此引起的一切后果自负！Disclaimer: All resources on this site are collected from the world's Internet and are only for reference/research before purchasing paper books. The copyright belongs to the publisher and the original author. No one is allowed to disseminate/use them for commercial purposes, otherwise all consequences arising therefrom will be borne by the individual!